Tracy Picone loves homes. Not mere houses, but the transformation that takes place when a family finds their just right place and settles in like they were made for each other.
Tracy’s parents owned a retail furniture store adjacent to their home near Rochester, New York, so she grew up surrounded by lovely furnishings; learning the magic of arrangement and décor at a young age. Naturally when helping to sell a home, Tracy embraces the process of moving furniture and accessories to present the best possible first impression to her listings.
Attending the University of Michigan, Tracy received her Bachelors of Business Administration with a major in Marketing. After graduating, Tracy worked with small businesses, helping them to market themselves through customized radio campaigns and later, as an account executive and sales manager for local radio stations. During these years, she and her family moved from Detroit to Madison to Syracuse before landing in Austin in 2002. Soon after, she began selling real estate.
Sellers appreciate Tracy’s true marketing professionalism as she thoroughly analyzes all of the variables, (external and internal) affecting the marketing of her client’s home, over and above the traditional Comparative Market Analysis (CMA). When representing buyers, Tracy is tireless in searching for the “needle in the haystack”. She understands the importance of her job and that many clients want to see absolutely every option before making this momentous decision. The reward is seeing her buyers settle happily into their new space.
Tracy’s client base loves the fact that she combines her 25 years of marketing experience with her passion for design and use of space. This rare blend has earned Tracy both her real estate and her brokers license, made her a Certified Luxury Home Marketing Specialist, as well as a member of the Luxury League. For her clients, all of that means that she’s the best not simply at buying and selling houses, she’s the best at helping families discover homes.